Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.

Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, as in the following five digital marketing examples. 1. Target the right ...

In a world where advertising is everywhere, customers are growing increasingly savvy—and fed up—with sneaky marketing tactics designed to manipulate and mislead. From hidden fees and ...

Not so today. In modern Russian advertising, women have taken on a new role: sex object. Ads being made in modern Russia look like the kind of thing we used to see in the U.S. in the early 1970s ...

This paper proposes an original approach to the debate concerning international advertising. It is based on a content analysis of 218 television commercials, in which the main elements in the ...