If announced, this would mark Alexa's most significant evolution since its debut in 2014. Although Amazon has long been a leader in the AI assistant space, the landscape is rapidly shifting. Companies like OpenAI, Google and Anthropic are rolling out increasingly sophisticated AI assistants capable of multitasking and completing complex requests.

Amazon delayed the release of its Alexa upgrade again after testing flagged problems with incorrect responses.

The subscriber-only, AI-powered Alexa could include the ability to adopt a personality, recall conversations, order takeout or call a taxi