Apple posted a series of five short videos to YouTube today encouraging consumers to switch to the iPhone. The spots, which are each just 16 seconds long, take place on a two-tone stage. The left side ...

After watching Morris's 2002 Oscars short, Steve Jobs hired Morris to direct Apple's "Switch" ads. These ads featured people discussing their switch from the Microsoft Windows platform to Apple.

Microsoft launched the site called "Making the Switch ... versus-MacBook Air ad campaign that launched earlier in 2014 with TV commercials. The campaign comes as Apple has enjoyed a growing ...

Apple has launched a new iPhone 6 ad campaign today, highlighting the integration of hardware and software, as well as the fact that people who own an iPhone are satisfied with their purchase. Ending ...