Aquafina’s tagline has always been ‘pure water that tastes good’. However, to win consumers’ hearts, its message needed to go beyond just highlighting the benefits of water. It needed to evolve and ...

According to the Beverage Industry, leading US brands are Aquafina (8.5%), Dasani (8.2%), and Glaceau Smartwater (6.7%). These top brands are produced by PepsiCo, Inc. (NASDAQ:PEP) (Aquafina ...