Basketball was gaining popularity at the time ... This was not Siegel's first logo. His firm designed logos for prominent corporations such as AARP, Xfinity, Arby's, Bank of America, and Dell.

Take Thursday night against the Golden State Warriors for instance. James had 23 points, 11 rebounds and five assists in the ...

The logo will change colors to white, brown, and black, reflecting the different stages of the competition, mirroring the Bisht throughout the day.