What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... retains the brand recognition of both companies, but creates something new ...

Some are worthy of our best logos roundup, while others belong in the design hall of shame. From rebrands to new brands, we've seen more logos than ever over the last twelve months, with some ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk. Choosing a logo type, after understanding the positives and negatives ...