Auction theory is a branch of economics that studies how people bid in auctions and how different auction formats can affect bidding behavior and outcomes. It encompasses various strategies that ...

A US-Dutch research team has developed a novel bidding strategy for PV plant operators participating in electricity spot markets. It is based on turning probabilistic solar power forecasts into ...

With the right bidding strategy, you can take control, optimize performance, and drive better conversions. Let’s break down the essentials to get started. The simplest way to launch a new ...

Master Smart Bidding in Google Ads with this up-to-date guide. Learn strategies, avoid pitfalls, and optimize campaigns for better PPC performance. Imagine running campaigns that adjust bids ...

Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of ...

“If we don’t bid on our brand terms, competitors will capture our traffic,” I’ve heard this said in countless strategy meetings. However, years of analyzing conquesting campaign ...