Before Bruno Sammartino ... Federation Championship reign in 1963, Buddy Rogers had held the title for a few weeks. Vince McMahon Sr. commissioned a new championship belt for Sammartino, so ...

This belt was worn by inaugural champion Buddy Rogers and his successor, Bruno Sammartino ... to the World Wrestling Federation (WWF) in the late 1970s, the championship belt underwent several ...

One of the greatest stars to grace a WWE ring, Bruno Sammartino holds the record for the longest WWE Championship reign in history at 2,803 days. On May 17, 1963, Sammartino defeated Buddy Rogers ...

During his childhood in a small Italian mountain town, Bruno Sammartino heard stories about ... Bruno held the WWE Championship for nearly eight years, by far the longest reign of all time ...