Cannon, Christopher, Caroline Roux, and Kelly Goldsmith (forthcoming). Understanding Scarcity: From Marketing to Policy, Management, and Beyond, Foundations and Trends in Marketing. - Cannon, ...

Goldsmith, Kelly, Caroline Roux, and Anne Wilson. "Can Thoughts of Having Less Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption." ...