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The Denver Broncos moved away from the 'orange crush' uniforms in 1997. Why'd they do it?
There’s no single known answer as to why Denver abandoned the 'D' on the helmets and the orange ... Broncos' uniforms throughout history" seems to point to Bowlen’s desire for a new logo ...
The Denver Post7y
Orange drink gone after bowl
Gov. Dick Lamm was photographed sipping from a bottle. Broncos players wore "Orange Crush'' caps on the sidelines. King Soopers stores even sold 30,000 "Orange Crush'' cakes that year. Denver's Orange ...