Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.

Hugo Boss said that over the coming seasons ... he's been eager to invest more time in design and fashion, "but I wanted to ensure I collaborated with a brand and team that could deliver something ...

HUGO BOSS AG engages in the design, manufacture, and sale of clothing and accessories. Its products include children's wear, sportswear, shoes, leather accessories, fragrances, watches ...