Either way, this slogan doesn’t seem like a very smart way to live your life. You could never plan for your future, never enjoy the pleasure of anticipation, and after a few days of doing ...

Quantitative slogans can be very effective. But if you make a quantitative promise and can't live up to it, you'll succeed only in looking foolish, he warns. You may also err if you come up with a ...

"Grab Life." The reason, according to BrandWeek is to soften the brand's image to make it more palatable to potential female customers, as the original slogan apparently was too masculine in nature.