which tested the tool before launch. Why we care. Traditional marketing mix models have struggled to accurately measure digital advertising (especially search) and often treat impressions too ...

Many engineers still rely on manual calibration methods to ensure their measurement tools are accurate. However, today’s ...

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

JioStar partners with Nielsen to offer ad measurement tools for IPL 2025, enhancing transparency and campaign performance.

Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...