The act of selecting a word or words by which your company will be known What's in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town ...

The result of a diligent name search will be a cornerstone of your company’s identity that you can ... [+] build on with confidence. Small business is having a moment. Between 2021 and 2023 ...

Customer perception is a major part of any success, and getting your business name right is the first step to building a solid brand to attract customers and increase revenues.

One way to do that is with a memorable business name. (Article updated February 2022.) Because one of the first things a potential customer learns about your business is its name, it's vital that the ...

Brand names for companies and products are sometimes developed by professional 'namers.' Rob Meyerson, a brand consultant, spoke with ten professional namers about how they come up with brand names.

In the United States, you can register your business name as a trademark. There is an additional fee of $225 to $600 to file with the US Patent and Trademark Office (USPTO). When it comes to ...

Oh, and it turns out the name means "fart" in Cantonese. Naming is hard. If you've ever been tasked with finding a name for a company, product, service, or feature, you already know that. Hosting a ...

The generic name is granted by the USAN Council and is commonly used to identify a drug during its useful clinical lifetime. The company that patents the drug creates the brand name (trademark).

Zomato’s rebranding to Eternal is part of its future expansion, following a trend seen in startups like Google and Twitter, now X.