It’s finally time to say adios to some long-running names in the Dell-o-sphere such as “XPS” and “Latitude.” Using CES 2025 as a launching pad, Dell has a new product-branding strategy for its entire ...
Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...
Dell Technologies, Inc. ($DELL) stock rose in Tuesday’s pre-market session after a positive recommendation from an analyst. Traders also reacted to the Round Rock, Texas-based company’s announcement ...