LeBron James will fight for a gold medal in men’s basketball on Saturday and Nike will be rooting for him. A new commercial ...

LeBron James teams up with Nike for a commercial that plays on the controversy surrounding his decision to leave the Cleveland Cavaliers and join the Miami Heat. Video courtesy of FOXSports.com.

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Social media users in China have criticised Nike, according to reports ... Several world-renowned stars from the world of sport, including LeBron James and Kylian Mbappe and also features a ...

Last week, Nike celebrated ... campaign with a 90-second commercial voiced by Bradley Cooper, inviting viewers to step into the arena with sports stars ranging from LeBron James to Serena Williams.

But Nike’s latest deal offers a wide variety of size and color choices for the LeBron NXXT Gen AMPD at only $95. All five color combinations of the shoe are listed at 44% off the original retail ...

The stars depicted include the Suns F Kevin Durant and G Devin Booker, Spurs C Victor Wembanyama, Grizzlies G Ja Morant, Lakers F LeBron James and Liberty G Sabrina Ionescu. Programming from Feb. 13 ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...