International award winning, independent brand and design agency Hulsbosch has unveiled a refreshed packaging design for ...

The refreshed design architecture introduces a clearer hierarchy, simplifying on-pack information to make navigation easier.

In a 2018 survey, 72% of American consumers stated that their purchase decisions were influenced by a product’s packaging design. In 2021, Lydia Simmons, founder of M.O.O. (Mom’s Official ...

IntroductionThe evolution of packaging from ancient times to modernity reflects not only technological advances but also the ...

The infographic provides a look at the various elements of product packaging and how they influence consumers ... Color also heavily influences purchasing decisions, as does typography. Moreover, ...

Here are some of the most popular areas within this dynamic industry: RIT’s packaging science majors are dynamic and integrate engineering, creative design, and business to develop and design product ...

Tilt Beauty offers refillable mascara and lip treatment products in patented ergonomic packaging, intended as an accessible ...

Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean Packaging is more ...

PLMA has announced the winners of its first International Private Label Packaging Awards at its Packaging Conference in The ...

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in on the power of packaging.