Puma SE is shipping far fewer Chinese-made sneakers to the US as the trade war between the countries heats up.

The renowned sportswear brand PUMA plans to launch a series of much-awaited sneakers throughout February 2025.

Puma is sourcing more and more from suppliers in countries like Indonesia and Vietnam for the US market as the trade war ...

Puma has launched 'NextLevel' cost efficiency programme, after its 2024 net income fell short of the previous year's figure ...

Puma has set up activations in the UAE and Saudi Arabia in an effort to form personal connections with consumers in the ...

Puma lost more than a fifth of its market value on Thursday after the German sportswear brand reported lower than expected ...

PUMA have unveiled a brand-new pack, featuring a special edition colourway for female players. All three silos in the ‘Light ...

Puma lost more than a fifth of its market value on Thursday after the weak quarterly results highlighted the work Puma still faces to take a bigger slice of the $400 billion global sportswear market ...

New Delhi: Sports brand Puma India has expanded its sporting portfolio by partnering with Indian badminton icon and two-time Olympic medallist PV Sindhu in a multi-year collaboration.

The cost-cutting programme aims to get Puma back to an earnings before interest and tax (EBIT) margin of 8.5% by 2027. Puma aims for a 10% EBIT margin in the long term. The EBIT margin for 2024 was ...

PUMA x Hot Wheels have officially announced their latest collaboration. The collection features kids' sneakers, apparel, and ...

Puma SE shares opened 16 percent lower in Europe on Thursday morning after a pre-announcement of 2024 fourth quarter and full-year results on Wednesday, January 22 caused a stir overnight.