Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented ...

As Max Verstappen fought his way to a fourth world title, Red Bull’s development trajectory stalled. The RB20 spent most of ...

Players globally can head to the in-game club 'Red Bull Faster' to access the tournament's custom maps. Hopeful competitors can put the pedal to the metal, racing across three challenging maps in ...