When most companies want to sell a few extra cans of soda, they hire a celeb and shoot an over the top Superbowl commercial.

Before this past weekend's Red Bull Heavy Metal event in St. Paul, Minnesota, street snowboarders had a packed schedule of ...

We’ll all see Powell, who became the first Black snowboarder at the X Games, show off his tricks at Boston’s Red Bull Heavy ...

After a decade with other brands, Michelle Parker has rejoined the Atomic team.

Red Bull has announced 28 contestants for this year's Heavy Metal snowboarding competition at the Minnesota Capitol Building in St. Paul. The street snowboarding event will be held on Feb. 1, ...

Houghton is near two ski areas: Mt. Ripley and Mt. Bohemia. The latter was featured in The New York Times travel section last year. It will be the second big rail jam that Red Bull sponsors in the ...

Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey. Red Bull set the pace for energy drinks in ...