How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

Marketing should continue to focus on its strengths—brand-building, demand generation, and lead nurturing—while sales should ...

A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

The investment pays off, though, because as little as a 5% increase in customer retention produces more than a 25% percent increase in profits. The beginning of a customer relationship determines its ...