Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.

Macross was a very different beast by comparison. It not only had the right kind of military-leaning model kits, but it also abandoned all the samurai elements and treated the mecha as actual ...

Legal disputes regarding Macross vs Robotech have been settled, leading to distribution agreements between BIGWEST and Harmony Gold. Macross fans can now watch many series on Hulu and Disney+!