Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a ...

Jolt Cola, the iconic 1980s soda, is making a powerful return in 2025 with double the caffeine and zero sugar. Get all the ...

LPGA Tour golf star Charley Hull announces new partnership with Rockstar Energy. From adrenaline-pumping motocross events to ...