Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a ...

Jolt Cola, the iconic 1980s soda, is making a powerful return in 2025 with double the caffeine and zero sugar. Get all the ...

Cooper — who has been sober for 42 years — tells PEOPLE, “When I used to drink, my drink was whiskey ... And abstaining from alcohol hasn't ruined his rockstar reputation.

LPGA Tour golf star Charley Hull announces new partnership with Rockstar Energy. From adrenaline-pumping motocross events to ...