Under Armour’s Curry Brand is closing out 2024 with the Curry Fox 1 “The Beam” sneakers. The shoes have been officially released today, December 27, 2024, with a retail price of $120.

Under Armour's Curry Brand has launched the Curry Fox 1 "Reign Rose" as De’Aaron Fox's signature sneaker following recent ...

The Fox 1, De’Aaron Fox’s first signature shoe, was made for speed and agility, much like the lightning-fast NBA guard ...

Another one adds: "This is a great pair of shoes. Very grippy and protective of the ankle. I would recommend these great basketball shoes." According to Under Armour, the Unisex Curry Splash 24 ...

With the 2025 NBA All-Star Weekend taking place in San Francisco, it was to be expected that Under Armour's Curry Brand would have a special sneaker for the 11-time All-Star Stephen Curry to wear ...

“We feel optimistic about our progress on our ambitious journey to elevate the Under Armour brand,” Plank said during the ...

Despite a challenging market, Under Armour Inc (UAA) exceeded forecasts with improved gross margins and strategic product ...

One month later, the company beat profit ... payment terms for its athletes such as Tom Brady and Steph Curry to cut costs. Under Armour walked away from the deal in June 2020.