VP of Media Strategy and Product at Kroger’s retail media network, Kroger Precision Marketing. “It makes it seem like we’re this separate thing, when in reality we’re just a media company within a ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...