Data-driven marketing is more accessible today than ever. A marketer or retail business owner can research and find proven ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Not only does retail media allow retailers to access untapped revenue from their existing channels and first party data, but it has arrived at a moment of great disruption in the world of marketing.

In the competitive retail landscape, how businesses connect with consumers has undergone significant changes. With digital ...

Retail media is hot. The ANA just held a members-only conference focused on retail media, hosted by Kroger Precision ...

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

Opinions expressed by Forbes Contributors are their own. Gary Drenik is a writer covering AI, analytics and innovation. Retail Media Networks are increasingly essential in how retailers and ...

This buzz around retail marketing reached a peak at the aforementioned Cannes Lions, where a slew of "dealmaking talk over potential partnerships between retailers, content providers and ad tech ...