Articles written by Kavita G Rao ...

From handpicked product suggestions to predictive assistance, Findability Sciences' CMO feels that AI-driven personalisation is transforming consumer marketing like never before.

Zoya’s new logo underscores this shift, symbolising rebirth, vitality, and creation. The Eterna Cut solitaire, with its star-shaped facet, mirrors the campaign’s ethos—pure, brilliant, and deeply ...

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

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Monks India, S4 Capital’s operating brand in India, has appointed industry veteran Ketan Desai to lead Monks, effective from February 03, 2025. Desai will lead the organisation, helping it navigate ...

The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, Mumbai. Bringing together over 1,200 professionals from advertising, ...

This Republic Day, Axis Bank, a bank that has always championed safe banking and digital security, has introduced Devanagari PIN. In a world where PINs often rely on predictable patterns like ...