Articles written by Kavita G Rao ...

From handpicked product suggestions to predictive assistance, Findability Sciences' CMO feels that AI-driven personalisation is transforming consumer marketing like never before.

Zoya’s new logo underscores this shift, symbolising rebirth, vitality, and creation. The Eterna Cut solitaire, with its star-shaped facet, mirrors the campaign’s ethos—pure, brilliant, and deeply ...

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.

Deviating from the conventional short ad films, its Parakh ads aim to redefine lending with authentic borrower narratives, ...