Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.

To maintain a user-friendly gaming environment, Valve has reinforced its policy against advertising-based business models on ...