Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract more customers. The supermarket is “rolling back” prices on more than 4,000 popular products, with ...

Asda has unveiled 4,000 price cuts and a heavyweight marketing push – but its discounter price match scheme has been dropped Asda’s bid to roll back to the good times began in earnest this week, as ...

Asda has brought back its Rollback price proposition and famous pocket tap as part of chairman Allan Leighton’s efforts to revive the supermarket. The grocery chain, which was the only ...

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of ...

Asda chairman Allan Leighton said: “Asda was built upon helping hard working families save money and we’re refocusing on that mission by bringing back Rollback and Asda Price. “We’re lowering prices ...

The supermarket has slashed the prices of more than 4,000 products in store and online by an average of 25% (Chris Radburn/PA) Asda has brought back its Rollback pricing scheme as part of efforts ...