The Super Bowl halftime show typically lasts between 12 and 15 minutes and begins once the first two quarters of the game ...

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big Game spot for General Mills in more than a decade.

Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid ...