British Airways has made a major u-turn following its announcement in December of a number of changed to its loyalty ...
British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create ...
The airline is switching from awarding points based on the distance flown or fare class to the amount spent, at a rate of one ...
However, in December 2024 the popular airline announced a new scheme – which has now been backtracked on in a major U-turn.
British Airways has defended changes to its loyalty programme, which has seen a major shift from one based on distance flown ...
British Airway 's loyalty scheme has been around for over 40 years, but the last few months have seen some major shakeups.
BRITISH AIRWAYS has backtracked on some of the controversial changes to its loyalty programme, that were introduced after Christmas. The airline made headlines when it first touted the revamp of ...
British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status ...