We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s, and Tesco have been ...

Analysing the top 10 tech company logos, we can understand the art and science behind creating visual identities that stand out from the crowd. Most people scroll past logos like they're invisible.

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, companies must carefully balance change with continuity, ensuring their new ...

Overall, Nike is a dominating force in the footwear and sports apparel industry. Air Jordan is a significant help to the company's bottom line, as it brought in over $5 billion alone in 2022. However, ...

"I can’t imagine that every fleur-de-lis symbol on any merchandise would be a protected trademark. The fleur-de-lis is a ...

Explore our 2025 review of Betterment, a top-notch robo-advisor for personalized, automated investment management and financial planning services. Read our 2025 Stash Investing review and explore ...

We are surrounded by more print in more places on more things than ever before. And, as the industry transforms with more ...

Starbucks offers free coffee to customers the day after a Dunkin' Donuts Super Bowl LIX ad seems to diss the company.

The explicit video that included a desire to harm migrants was shared on social media platforms and led to dire consequences, ...

Helly Hansen was a Norwegian captain who, in 1877, started producing oilskin jackets, clothing and tarpaulins made from linen soaked in linseed oil. The company has grown since then, and its logo ...