If you want to know where marketing is headed, two events in January can help set the stage for the year. CES (the Consumer Electronics Show) kicks off in Las Vegas in early January, followed by ...

As wholesalers, we are in a unique position to be able to say, “We feed people.” We have an incredible duty to our customers ...

which respectively alter the relationship between consumers and businesses in an age of digital disruption. For Indian marketing, the Act is more than just a regulatory framework and signals ...

But all of it ultimately hinges on the relationship between the influencer and the consumer: “Influencer marketing is based on the economy of trust. What that means is, as a follower ...

Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands ...

According to 360i, there are several ways to engage in SMS marketing - branded short codes, shared short codes and in-SMS advertising. Consumers can send a text message to either a shared or branded ...

The National Pork Board’s board of directors has given the NPB the directive to help drive demand for pork in the United States in 2025. David Newman is the senior ...

And, as a B2B marketer, you'll often be looking to establish close relationships with your partners ... For example, grocery stores and consumer products have these programs called "Just for U." Do ...

but hopes to create a deeper sense of engagement between consumers and the brand.?The mobile experience ? and what an organization seeks to achieve through it ? differs greatly depending on the brand ...

“We want to make sure that we’re educating consumers, but not in a preachy way ... CMO at Pete & Gerry’s. Alongside marketing messages that aim to mitigate confusion, the brand infuses levity, ...