In today’s business environment, the importance of customer experience and personal relationships cannot be overstated.

many businesses struggle to improve the vitality of their customer relationships, especially when they confuse customer satisfaction with loyalty. Sure, customer satisfaction is important, but to ...

The data makes the importance of that personal interaction ... only because department store sales staff aren’t handling customer relationships well, but also because they are simply missing ...

We catch up with the aerospace giant’s vice-president of marketing, Romain Chambard, as he prepares to judge The Drum ...

Building customer relationships starts with establishing ... but transactions alone don’t outweigh the importance of early-stage relationship-building. Focusing on creating connections through ...

The comment originated in a shareholder letter from 1999, later repeated in interviews, in reference to Amazon's devotion to its customers.