It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...

Equinix, a global leader in data center operations, has joined forces with London-based <a target=_blank href= ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Learn more about what kind of ChatGPT prompts are ideal for improving your writing, whether it be for emails or content.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Take the first step by assessing your current processes. Guy Alvarez, Founder and Executive Vice President of Strategy at Good2bSocial, brings a wealth of experience to digital marketing in the legal ...

Learn more about whether Burford Capital Limited or PagSeguro Digital Ltd. is a better investment based on AAII's A+ Investor ...

Trade shows are an invaluable opportunity for businesses to showcase their brand, connect with potential clients, and expand ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Agents are autonomous and thoughtful, fast and knowledgeable. They won’t replace star performers, but they will supercharge your team.