As Director of Fender Electric Guitars, every launch bearing the big F on the headstock since 2007 has had to pass his personal test of feel and tone. The Player Series, American Professional ...
Fender has teamed up with internet gear retail giant Reverb and is now selling officially second-hand acoustic and electric ...
Making its debut as part of a Hawaiian lap-steel beginner set, the Champ has become a studio workhorse for blues and rock ...
It’s been five full years since Fender has had a presence at NAMM, the musical instruments and equipment industry’s biggest ...
Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...
Early 1940s: During World War II, Fender meets Clayton Orr “Doc” Kauman, a musician and the chief designer of electric guitars for Rickenbacker (based in Santa Ana and the first maker of ...
With keenly spec'd Sub-Sonic Teles, Strats, Esquires and Strat Thinlines, the Cocktail Collection blends the artistry of fine ...