Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.

Daniel Grieder, chief executive officer of Hugo Boss, said in an exclusive interview that he pursued the deal after watching the "Beckham" documentary on Netflix. "David was always on the radar ...

HUGO BOSS AG engages in the design, manufacture, and sale of clothing and accessories. Its products include children's wear, sportswear, shoes, leather accessories, fragrances, watches ...