Most online shoppers in Italy buy from multichannel retailers. In 2020, over 20 percent of Italian consumers used an app or website to purchase from brick-and-mortar retailers, Statista reports.

(ANSA) - ROME, DEC 22 - With Italians rushing to buy their last presents ... expected to spend up to 9.5 billion euros in Christmas shopping. In particular, Codacons said presents would cost ...