The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship ...

In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...

image, and likeness (NIL) collaborations, including game sponsorships across various Longhorns sports, and activations at Bevo Blvd. The agreement was secured on behalf of Texas Athletics by its ...

According to the release, in addition to "co-branding with the iconic Texas Longhorns logo in Dick's ... marketing activations through name, image and likeness (NIL) initiatives.

Dick’s Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to become the “Official Sporting Goods Retailer of the Texas Longhorns.” ...