As Billboard Latin Artist on the Rise, Luis Alfonso speaks about his journey watching black-and-white films as a child to playing in coliseums. Watch the singer reflect on his rising star.

One day before retirement and during the second game of the series between the Algodoneros and Mayos, the legendary Luis Alfonso "Cochito" Cruz played all 9 positions on the field to bid farewell ...

Other artists that were part of our Latin Artist on the Rise series this year were Tito Double P, Codiciado, Luis Alfonso and, most recently, Christian Alicea. Below, we highlight all the 11 ...