If you've been enjoying a complimentary Lyft Pink All Access membership with your Chase Sapphire Reserve® for the last couple of years, it's time to turn off auto-renewal — or expect to pay for ...

relaunching its Lyft Pink membership program, rolling out its Women+ Connect feature (which matches female and non-binary riders with female and non-binary drivers), and raising its incentives for ...

Throughout January, the pink rideshare company is offering its riders a reimbursement of the $1.50 charge that can be used toward another Lyft ride or Citi Bike trip, according to the company.