The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

The Athletic senior writer Sam Amick has an explanation for Nico Harrison's actions. According to Amick, it's all about ...

LeBron has also been at the forefront of Nike Basketball for the last decade, amassing the most expansive signature sneaker collection on second to his Airness himself, Michael Jordan. LeBron's ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition ...

Nike’s latest TV ad is another slick paean to individual empowerment and prevailing despite the naysayers. Centered around Memphis Grizzlies star Ja Morant, the commercial features various ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

There is significant news breaking about Kevin Durant ahead of Thursday's trade deadline. And it's not that the Phoenix Suns ...

If you buy something via one of our links, we may earn a commission. Nike LeBron Witness 8 Basketball Shoes are now selling for only $65, an excellent 40% savings compared to its normal $110 price ...

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LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

The Los Angeles Lakers shocked the world when they traded Anthony Davis to the Dallas Mavericks for Luka Doncic. Not only was ...