Nike has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales.

If Nike never touched the Killshot 2 again, it’d still go down as one of the brand’s best designs of the 21st century.

The spot stars Michael Jordan, Travis Scott and DJ Khalid and is set to the tune of Queen’s Another One Bites the Dust.

Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.

You may recall that Emily Adams Bode Aujla first found the long-forgotten 1970s silhouette deep in the Swoosh’s Beaverton archives. Introduced to help players take on newfangled Astroturf surfaces, ...

Some posters claimed that discrimination does not exist in Japan and described the ad as an attack on the country. Others have called for a boycott of Nike products. A few critics pointed out that ...

The result of not paying the $5,000 fine over Michael Jordan's black-and-red shoes, as Jordan Brand imagined it, was a ...

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...

Nike stock hasn't responded to the change in leadership yet, but the discount offers a good buying opportunity if the company ...

Nike is reportedly expanding its Air Max lineup with the upcoming Air Max Dn “Heat Map” sneakers. According to Sneaker Bar Detroit, the shoes are scheduled to be released in Spring 2025, with a price ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

Citi is just back from a meeting with new Nike CEO Elliott Hill, and feeling unenthused by the CEO's promises for 2026 ...