Unlike other brands that release their ads days or weeks ahead of the Big Game, Novartis is waiting to unveil its commercial ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Hims & Hers' “Sick of the System” spot not only generated the highest engagement of all pharma-related ads that aired during ...

AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

Novartis took home the top spot in the 21st Kellogg School Super Bowl Advertising Review with its "Your Attention, Please" ad putting a spotlight on breast health and encouraging cancer screening – ...

Dan Levy, Aubrey Plaza, Wanda Sykes, and more brought queer visibility during football’s biggest event of the year.

Hailee Steinfeld and Wanda Sykes team up with pharmaceutical company Novartis to raise breast cancer awareness.

It’s the Super Bowl ad that had everybody talking. Novartis’s “Your Attention, Please” campaign depicted a variety of women’s ...

The campaign, “Your Attention Please”, flips the script on society’s obsession with women’s bodies, urging women to focus on ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Hailee Steinfeld and Wanda Sykes are partnering with Novartis to encourage women to understand their breast cancer risk and get early screenings in a new ad that will air during the Super Bowl on ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...