PUMA has applied the concept of "less is more" to their latest Mostro "Leather" sneakers. The sneakers were first introduced to PUMA fans in 1999 and after more than two decades, the brand is bringing ...

We are less than four weeks away from WTR Live: Brand Strategy Summit Europe 2025 – WTR’s biggest European event, taking ...

New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After being named MLB MVP twice with the Los Angeles Angels, he joined the Los ...

The English pop star, and Speedcat muse, opens up to V about her latest partnership with the athletics brand, New Year’s ...

When San Antonio Spurs star Victor Wembanyama and Nike released the Air Zoom G.T. Hustle 2 Victor Wembanyama basketball shoe ...

The billionaire is also a part owner in the Jay-Z-led music-streaming service, Tidal. In 2014, Rihanna began a four-year partnership with athletic apparel company Puma and served as the brand’s global ...

Puma has set up activations in the UAE and Saudi Arabia in an effort to form personal connections with consumers in the ...

Fowler, 36, stepped onto TPC Scottsdale’s Stadium Course wearing a full camouflage ensemble, blending cutting-edge golf ...

Puma SE is shipping far fewer Chinese-made sneakers to the US as the trade war between the countries heats up.

The documentary features interviews and reflections from the likes of Wu-Tang alum Ghostface Killah and Raekwon, as well as Liam Gallagher, Big Youth, Lila Ika, and Becca Dudley, designers like ...

Amazon, Walmart, Target, Nordstrom, and more stores already have Presidents Day sales worth shopping right now. Score savings ...

Hoka has experienced tremendous growth over the past few years. The popularity of the brand allows for high full-price sell-through and profit margins. Deckers’ profitability and returns on investment ...