When most companies want to sell a few extra cans of soda, they hire a celeb and shoot an over the top Superbowl commercial.

Before this past weekend's Red Bull Heavy Metal event in St. Paul, Minnesota, street snowboarders had a packed schedule of ...

Red Bull will throw $750 to whoever lays down the cleanest, heaviest landing in each section of the Jibba Jabba rail jam. Jibba Jabba comes back to Houghton, Michigan on February ...

ST PAUL, Minn. — Red Bull Heavy Metal made a crash landing at the Minnesota State Capitol. “It’s really cool because street snowboarding doesn’t get a lot of mainstream shine, so it’s nice to bring an ...

We’ll all see Powell, who became the first Black snowboarder at the X Games, show off his tricks at Boston’s Red Bull Heavy ...

FIRE blazes atop  my metal helmet as I knock back a shot, before I’m whacked on the head with a bottle. There are four more ...

After a decade with other brands, Michelle Parker has rejoined the Atomic team.

If he swept the Beaver Creek downhill, super-G and giant slalom, Odermatt would match the Swiss men’s record of 40 career ...

Houghton is near two ski areas: Mt. Ripley and Mt. Bohemia. The latter was featured in The New York Times travel section last year. It will be the second big rail jam that Red Bull sponsors in the ...

Red Bull is a worldwide name due mainly to its energy drink. Over recent year its grasp on the world of sports has helped further the company in terms of both their reputation and their finances. For ...

“This is no criticism”: Adrian Newey shares his honest take on Red Bull 2024 woes amid McLaren’s title challenge “This is no criticism”: Adrian Newey shares his honest take on Red Bull ...

With four world championships and 63 wins to his name, Max Verstappen certainly knows what is required to develop a car per his liking. When he faced troubles with the RB20 last season, the Dutchman ...