Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

Yahoo Sports has you covered with the latest rumors, signings, trades and analysis as teams scramble to make moves before the deadline. NBA trade deadline 2025: P.J. Tucker moves to 3rd team in 5 ...