Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Data-driven marketing is more accessible today than ever. A marketer or retail business owner can research and find proven ...

VP of Media Strategy and Product at Kroger’s retail media network, Kroger Precision Marketing. “It makes it seem like we’re this separate thing, when in reality we’re just a media company within a ...

Influence Digest honors innovative leadership amid personal and professional challenges Kinyana McCoy, Dickey's Barbecue ...

You're drowning in a sea of marketing advice, bombarded by “gurus” promising overnight success. But here's the truth: there's no magic bullet in retail marketing. However, there is a toolbox of proven ...

Capri Holdings Inc. is looking to restore growth in all three of its luxury brands - Michael Kors, Versace and Jimmy Choo - ...

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

A nearly fully occupied retail center fronting Richmond Highway near Fort Belvoir is being offered for sale. Here's why its owners are testing the market now.

Kentucky Proud, the official marketing program of the Kentucky Department of Agriculture, is offering a one-day workshop for ...